NB Events
Powers the participant, ticketing and QR infrastructure behind the booking journey and race-day operations.
01 / Event tech
NASCAR Euro Series Run
A complete digital journey from first click to the starting grid.
Overview
One system behind the whole participant journey.
For the first NASCAR Euro Series Run at Autodrom Most, Nanobyte designed and developed the event's complete digital experience. The project combined a high-impact event website with a custom registration and booking flow capable of supporting individual runners, families, payments and race-day operations.
The result is not simply an event website, but a connected digital system supporting the participant journey before and during the event.
The challenge
Two worlds, one registration anyone could finish.
The event combined two very different worlds: running and motorsport. The digital experience needed to communicate that energy while also making registration extremely simple for an international audience.
Behind the experience, the system had to manage participant information, multiple people within the same booking, payments, individual QR tickets and the operational information required for race-day check-in.
What we built
The complete digital solution.
- Custom UX/UI and visual direction
- Responsive event website
- Custom registration and booking journey
- Individual and family registrations
- Secure online payments
- Participant management
- Automatic QR ticket generation
- Confirmation and transactional communications
- Race-day QR check-in infrastructure
- Automated invoicing integration
Powered by Nanobyte
Our own products, doing the operational work.
NB Elorus
Connects transactions with the invoicing workflow, reducing the manual administration normally required after online registrations.
Scope
- Strategy
- UX/UI
- Web Design
- Development
- Booking System
- Payments
- Ticketing
- Integrations
- Event Operations
Timeline2026
- Concept & architecture
- Experience and interface design
- Website development
- Booking system implementation
- NB Events & NB Elorus integration
- Testing & launch
- Race-day digital operations
Result
One connected experience.
The public-facing website, registration journey and operational tools work together — allowing the organiser to manage the event digitally from registration through race day.
Live projectsynathlonlab.com/nascareuroseriesrun